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Saga of Dita
Before the dawning of the 19th century, our great grand
father Mr. Allah Dita started the business of making hockey sticks, skill
and hard work being his only assets he passed down the legacy of Dita
to his predecessor our grand father Mr.Iqbal who being on adept in the
fields of account and commerce catapulted the company so, that it reached
a soaring height. He was a great entrepreneur who acted an a simple but
universal philosophy of "honesty is the best policy" he experimented
with this truth and found the results to be more than satisfactory. So
from then own CDC the mother company of Dita came to be recognized as
a company which had Quality and tradition surpassing all those who came
next. In a sense we can title Mr.Iqbal as the true founder of Dita.
The challenges of changing times and the demand for new innovation prompted
My Father Mr. Aftab Iqbal along with his two brothers Mr. Akmal Iqbal
and Mr. Ajmal Iqbal To join Family Business and to take the hockey business
to an entirely new level. There accomplishments for the betterment of
hockey include introduction of Nitro cellulose based filler instead of
animal glue based fillers, Introduction of paper fiber reinforcement which
led in the near future of the use of fiber glass, Carbon and kevlar by
Dita, the process of M.S.I (Mulberry splitting inhibitor), lingo stone
and composite heads were also introduced by Dita.
Now in this fast paced realm of extreme technological advancements Dita
still is keeping its place as second to none in quality by introducing
its full composite hockey sticks which many experts say has the best balance
and the most wood like feel to it. Dita being the leading brand in hockey
equipment still realize the simple truth that "we
are if you are" keeping this motto in our strategy we pledge to
give the perfect product and non-stop service. At Dita we are committed
to up hold the honour of our great grand father's name by changing hockey
so that one day it will called Dita.
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